Navigating the Terrain of Cold Referrals
Simon Siew
Director Tyson Consult
Introduction
In my previous article, we explored the Art of Asking For Warm Referrals on LinkedIn. In this follow-up, we tackle the unique challenges and strategies associated with cold referrals.
The Challenge of Cold Referrals: Cold referrals present an interesting challenge; you're asking someone who doesn't know you well to vouch for your abilities. This puts the referrer in a tough spot because their reputation is on the line. Yet, cold referrals aren’t impossible; they just require a different approach.
Data-Driven Approach: Before initiating a cold referral request, gather data to bolster your case. Look for metrics or KPIs in your past experience that directly correlate to the role you're applying for. This provides the referrer with evidence that you're a suitable candidate.
Build Credibility, Then Ask: Never make the referral request the first point of contact. Aim to interact with potential referrers through mutual group discussions, comment on their posts, or share their content to get on their radar. The idea is to become a recognisable name before making the ask.
Sample Template: [Consider using UK or US English where appropriate]
Subject: Introduction and Referral Request for [Job Title] at [Company]
Dear [Name],
I’ve been following your work at [Company] and am really impressed with [specific accomplishment or project]. As someone who is passionate about [industry or subject matter], I would love the opportunity to discuss [Job Title] opening at your esteemed organization.
[2-3 sentences that demonstrate your knowledge and skills relevant to the job, possibly backed by data].
Would you be open to discussing this in more detail and potentially referring me for the role?
Thank you for considering my request. I understand you’re busy, and truly appreciate your time.
Sincerely,
[Your Name]
The Informed Ask: When making the cold referral request, indicate your understanding of the stakes involved for them. Specify how you intend to contribute to the role and, by extension, be a credit to their referral.
Risk Minimization: Given the referrer doesn't know you well, it's vital to reduce the perceived risk associated with referring you. Offering to participate in a preliminary conversation or even a work trial could be an effective way to assuage any concerns.
Follow-Up: Unlike warm referrals, you may want to wait a bit longer before sending a follow-up to a cold referral request. Give it at least 10-14 days and express appreciation for their time, irrespective of their response.
Cold referrals aren’t impossible; they just require a different approach. Image Credit: Canva
Gather data to bolster your case.
Image Credit: Canva
Reduce the perceived risk associated with referring you. Image Credit: Canva
The Art of Asking for a Referral on LinkedIn: A Comprehensive Guide
Simon Siew
Director Tyson Consult
Introduction
In Part One of this series, we established why tracking applications and leveraging referrals are game-changers in the job search arena. As a special addendum to our ongoing series, we now delve deeper into the nuanced art of asking for a referral on LinkedIn. This guide will focus primarily on warm referrals, as they present unique challenges and opportunities. A follow-up article will be “Navigating the terrain of cold referrals.”
This article will explore the intricacies by focusing on timing, personalization, role respect, and the mutual benefits for all parties involved.
Referrals are your gateway to enhanced visibility in the hiring process. (Image Credit: Canva)
Referrals are your gateway to enhanced visibility in the hiring process. A well-executed referral can expedite your application and provide you an insider's perspective on the company culture.
Why Referrals Matter: A Quick Recap
(Image Credit: Canva)
Timing is of the essence. Ideal moments for seeking a referral are:
When you’ve pinpointed a job where you meet at least 70% of the skill requirements.
After you've established a substantial relationship with the potential referrer.
The Right Timing:
Respect the Role and the Person: When you ask for a referral, especially for a role where you don’t meet at least 70% of the skill criteria, you're not just undermining your own credibility; you're indirectly diminishing the complexity and value of the role that someone else performs. Remember, by asking for a referral, you're effectively saying, "I can do what you or your colleague does." Make sure you can back it up.
Research & Personalize: Your request should resonate with the referrer. Frame it in a way that references shared experiences or mutual interests and emphasizes why you respect their specific skills or contributions.
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Sample Template: [Consider using UK or US English where appropriate]
Subject: Request for Referral for [Job Title] at [Company]
Hi [Name],
I hope all is well.
I saw that [Company] has an open position for [Job Title], and it aligns perfectly with my skill set and career goals. Given your experience there, I would be honored if you could refer me for this role.
I believe I would be a strong fit for [Reasons based on the job description and your skills].
Thank you for considering my request. I understand you’re busy, so no worries if you can't. Either way, it would be great to catch up soon.
Best regards,
Earn the Badge: Approach asking for a referral as if you're asking to be part of an exclusive club. Don't just make it about meeting the qualifications. Discuss how you align with the company's values, how you aim to contribute to its mission, and why you admire the work that the referrer and their colleagues are doing. Make a compelling case for why you should also "wear the badge," so to speak.
The "What's In It for Them" Factor: While it's easy to assume that people would be motivated to refer you because they might get a bonus, that's usually secondary. People take pride in their work and the company they contribute to. They want colleagues who will add value and help drive the organization forward. Make it clear how you will be an asset—not just another employee but someone who can elevate the team and contribute to the culture and mission of the company.
(Image Credit: Canva)
Follow-Up but Don't Nag: It's acceptable to send a gentle reminder after a week. However, persistent badgering could reduce your chances of getting that coveted referral.
Conclusion
Mastering the art of asking for a referral on LinkedIn is a blend of timing, respect, personalization, and understanding the mutual benefits involved. If you'd like to discuss this further or seek more personalized advice, feel free to reach out.
4 Reasons Your Job Applications Get Ghosted & Practical Steps to Set Yourself Up for Success | Part One of Two
Simon Siew
Director Tyson Consult
(Image Credit: Canva)
Application Tracking & the Power of Referrals
Defining "Ghosting" in Job Applications
Before delving into the reasons and practical ways to avoid it, it's crucial to clarify what "ghosting" in the job application process means. There are generally two types:
Pre-Interview Ghosting: You've submitted your application but have heard nothing back from the employer.
Post-Interview Ghosting: You've gone through an interview, perhaps even multiple rounds, but suddenly, communication ceases.
(Image Credit: Canva)
Application Tracker | Narrative Through Perspective & Taking Control
The job market has shifted, and you've felt it. When redundancies occur, recruiters are generally the first out the door (a hiring slowdown makes this the most logical cut).
Why should you care? Well, fewer recruiters dealing with a higher volume of applications likely means longer application lead times and a focus on referrals. Without this perspective, it’s easy to think, "Is it me?" The answer is no, it's not you. However, if you're applying to roles with less than a 70% skill match, you can’t expect recruiters to run back to you. Balance is key.
Where things can go off the rails: We're programmed to recognise patterns. If the message you're getting is 'Silence' or 'Rejection,' rather than seeing the big picture for what it is, this can be very demotivating. Whether you're sending out 5 or 500 applications, failing to track them is a recipe for disaster.
Benefits of Tracking Applications
Why You'll Love It: Having an application tracker brings method to the madness. It's an organic strategy builder that allows you to double back, follow up on all applications, and clearly identify the interview stage for each role where applicable. Simply put, it's your bird's-eye view in a complex landscape.
Referrals | The Job Application Equivalent of The Bat-Phone
If you're too young to get that reference, I envy you. But, I can tell you it’s a very positive thing — NOTHING is stronger.
Why should you care? Referrals are often mutually beneficial for all parties involved: Applicant, Referrer, Recruiter, Hiring Manager and ultimately, the Organization. While a referral doesn't guarantee better treatment, it often expedites the process and keeps you informed about your application status.
Benefits of Referral Applications: A direct line, cutting through the noise, call it what you will. With a referral, you're not just another application in a stack; you're a known quantity backed by internal advocacy. This often expedites the hiring process, making it a win-win for you and the recruiter. Plus, you gain insights about the company, its culture, and its teams from someone on the inside. And let's not forget, if you're successful, your referrer might get a bonus, the recruiter fills the role more easily, and the organisation gains a valued new member.
(Image Credit: Canva)
Concluding Part One:
For those who don't yet have an application tracker, feel free to reach out to me directly, and I'll send you a simple Google Sheets/Excel template along with a brief explainer. Align your expectations accordingly when applying for jobs; it will serve you well in this competitive market.
Stay tuned for a follow-up article where I'll delve into the art of 'asking for referrals.' In the meantime, feel free to reach out to me directly with any questions or for more personalised guidance.
In Part Two of this series, we'll go beyond application tracking and referrals to explore advanced strategies that can set you apart in today's job market. From optimising your resume to unlock Applicant Tracking Systems to strategic networking and maintaining mental balance during your job search, stay tuned for more practical steps to avoid being “ghosted.”
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